Exhibitor and Visitor Engagement Management Online Course

Exhibitor and Visitor Engagement Management

Learn how to effectively manage and enhance engagement between exhibitors and visitors at events, expos, trade shows, and exhibitions. This course is ideal for event coordinators, marketing teams, exhibition organisers, and anyone involved in planning or hosting public-facing events.

Successful exhibitions rely on meaningful interactions. This course teaches you how to plan, implement, and manage strategies that attract visitors, engage exhibitors, and create memorable event experiences for all stakeholders.

You will learn how to:

  • Plan and execute strategies that increase interaction at events

  • Create engaging experiences for both exhibitors and visitors

  • Manage visitor registration, attendance, and flow effectively

  • Use digital tools to support interaction and data collection

  • Measure engagement and improve future event performance

This course helps you deliver value-driven, interactive experiences that keep exhibitors and visitors coming back.

The person credited with this unit standard can source potential exhibitors, follow up with invitations and keep records of exhibitors and visitors contacted. Learners will also be able to implement and assess customer satisfaction surveys to evaluate customer satisfaction levels. The qualifying learner is capable of assessing and implementing customer satisfaction surveys. Shortlisting potential exhibitors. Contacting potential visitors. Updating databases. Following up on distributed invitations

Course Content

  • Potential exhibitors are contacted following full company procedure.
  • Information received is captured, stored and assessed according to company requirements.
  • Potential exhibitors are short listed against the assessment criteria according to company requirements.
  • Potential visitors are identified and contacted according to company procedures.
  • Information received is stored and assessed according to company requirements.
  • Follow-up information is monitored and actioned according to company procedures.
  • Exhibitors and visitors are contacted following organisational procedures.
  • Information is captured, sorted and categorised according to company requirements.
  • Reports are initiated according to company requirements and produced in required format.
  • Reports are followed up in accordance with company policy and in required timeframe.
  • Potential visitors and customers are identified according to company procedures.
  • Potential visitors and customers are contacted in required timeframe and format.
  • Follow-up procedures are monitored according to company policy.
  • Current status of satisfaction is identified and assessed using preset criteria.
  • Customers are informed of business activities in required timeframe and format.
  • Report back is given in the required format and time frame.
  • Non-accredited: Short course only  
  • Duration: 1h 30m
  • Delivery: Classroom/Online/Blended
  • Access Period: 12 Months 
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