Manage marketing and selling processes of a new venture Online Course

Overview

Executing a marketing plan, negotiating customer deals, and outlining key processes and principles for generating quotes and completing tender documents are essential for effectively managing marketing and sales activities within a business.

Learners pursuing this standard may be working toward a full qualification or operating within an SMME environment, specialising in New Venture Ownership and Management. In both cases, gaining competence in this standard adds significant value to job performance. Moreover, it benefits entrepreneurs aiming to enhance their entrepreneurial skills and increase their chances of securing larger contracts, including commercial and public sector opportunities like Department of Public Works programmes. The qualifying learner is able to implement a marketing plan, negotiate deals, and outline key processes and principles for completing both basic quotes and tender documents.

Course Content

  • Marketing concepts outlined in the business plan are integrated into business activities, and tasks and activities are drawn up accordingly 
  • Suitable ways to promote the product/service of new ventures are determined and implemented according to the marketing plan
  • Selling techniques are utilised to promote products/services 
  • Customer relations practices are implemented to ensure customer satisfaction
  • Basic principles of negotiation that are utilised to secure new business are outlined and explained with examples 
  • The principles of planning for negotiations are explained and implemented according to their own business context and market research 
  • Appropriate negotiation techniques are applied to own venture and business context
 
  • The different types of offers are explained concerning securing business transactions
  • Principles and procedures for compiling quotes are identified and explained concerning own business context: Principles and procedures for compiling quotes include but are not limited to costing and pricing calculations, terms and conditions (including payment terms), legal implications of quotes, an outline of a typical quotation, basic marketing and financial principles incorporated into quotes
  • Support in compiling quotes is sought where necessary to ensure a full understanding of the applicable criteria
  • The common pitfalls in quoting and order taking are explained with examples about own business ventures
  • Tendering principles about commercial and public tenders are explained with examples
  • The risks associated with tendering are identified, and basic risk management procedures are implemented according to their business context: Risks about tendering include but are not limited to cash flow, funding requirements, compliance requirements, performance requirements, and technical requirements 
  • The financial advantages and disadvantages of a tender are analysed to determine if it would make business sense to submit the tender
  • Support is sought to complete tender documents where relevant to ensure a full understanding of tendering conditions and criteria
  • Non-accredited: Short course only  
  • Duration: 1h 30m
  • Delivery: Classroom/Online/Blended
  • Access Period: 12 Months 
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