The qualifying learner is capable of displaying products, services, promotional materials and related goods so as to effectively publicise, advertise and promote the sale of such products, services and related goods. Displaying products and services may include but is not limited to showrooms of retail and wholesale outlets.
Upon achieving this unit standard, the learner will be able to present products, services, promotional material, and related goods effectively. They will be capable of marking and maintaining products and related goods with relevant marketing and display information, ensuring that they are attractively and accurately presented. Additionally, the learner will be skilled in evaluating the effectiveness of the display of products, services, and related goods, assessing their impact and making improvements as necessary to enhance visibility and customer engagement.
Course Content
- Techniques for arranging products, services and related goods on display are demonstrated according to company policy.
- Organisational procedures for arranging the display of products, services and related goods can be explained and demonstrated.
- Information relating to promotions is communicated to clients in such a way as to achieve maximum promotional value.
- Converting a promotion into a sale is demonstrated according to company policy and procedure.
- Techniques for marking products, services and related goods are demonstrated according to company policy and procedures.
- Organisational procedures for marking products, services and related goods are described and the reasons for these are explained.
- Organisational housekeeping procedures for maintaining the display of products, services and related goods are described and reasons are given for this maintenance.
- Techniques for monitoring and evaluating the success of products, services and related goods displays are performed according to company procedures
- .Current successes or failures of merchandising can be explained with reference to procedures that were successful or unsuccessful.
- Company merchandising and display policies and strategies are explained in terms of their objectives.
- Recommendations to optimise sales are made with reference to past and current success or failure initiatives.
- Non-accredited: Short course only
- Duration: 1h 30m
- Delivery: Classroom/Online/Blended
- Access Period: 12 Months
