The learner is capable of qualifying and stimulating the interest of prospective buyers, by means of static presentation and dynamic demonstration of the features, advantages and benefits of the vehicle with the view to obtain customer commitment. This unit standard makes provision for the automotive retail industry with special reference to the presentation and demonstration of features, advantages and benefits of a vehicle to prospective buyers in the following categories; Light commercial vehicles; passenger vehicles; recreational vehicles; Motor cycles; Tri-cycles; Quad cycles; Boats; Off Road (ATR) vehicles and earth moving equipment.

Upon achieving this unit standard, the learner will be able to demonstrate an understanding of product features, advantages, and benefits, effectively communicating these to potential customers. They will be capable of presenting a static demonstration of the product features, showcasing the key aspects and functionalities. Additionally, the learner will be proficient in conducting a dynamic demonstration of the vehicle, providing a comprehensive and engaging presentation that highlights the vehicle’s performance and capabilities.

Course Content

  • The features, advantages and benefits of various products can be described and compared to one another.
  • The range of features of a selected product can be listed and explained in accordance with manufacturer specifications.
  • The advantages and benefits of the different features on the vehicle can be explained according to manufacturer specifications and operating manual instructions.
  • Features of a selected product can be compared with other related products and the differences discussed.
  • The relevant features of the vehicle important to the prospective buyer are identified and discussed according to company policy and procedure.
  • Features are presented utilising company approved methods of demonstration.
  • The advantages and benefits of the features are explained to the customer.
  • The concerns of the buyer related to the features are identified and overcome in accordance with company procedures.
  • Features of the vehicle are identified that could not, either not be covered during the static demonstration or could not be fully demonstrated during the static demonstration.
  • A test drive is conducted in terms of company policy.
  • The advantages and the benefits of the features are explained in accordance with manufacturer specifications while conducting a dynamic demonstration.
  • Concerns of the buyer related to the features are identified and explained in terms of manufacturer specifications.
  • Non-accredited: Short course only  
  • Duration: 1h 30m
  • Delivery: Classroom/Online/Blended
  • Access Period: 12 Months 
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