Sell Products to Customers in a Wholesale and Retail Outlet | Deliver Excellent Customer Service and Drive Sales
Learn how to confidently engage with customers, understand their needs, recommend suitable products, and close sales effectively in both wholesale and retail environments.
What is this course about?
Selling products in a wholesale and retail outlet involves more than just processing transactions—it includes understanding customer behavior, providing product knowledge, building rapport, and delivering a service experience that encourages repeat business. Sales professionals must know how to match products to customer needs, handle objections, and create positive interactions that boost customer satisfaction.
This course covers essential sales techniques tailored for retail and wholesale settings. Learners will gain skills in customer engagement, product presentation, closing strategies, and service excellence. The course is designed to help participants succeed in fast-paced sales environments by delivering both value and professionalism.
What you'll gain from this course:
- Understand key principles of retail and wholesale selling
- Learn to assess customer needs and recommend suitable products
- Gain confidence in closing sales and handling objections
- Improve customer satisfaction and repeat business through effective service
This Online Course teaches the fundamentals of selling products in wholesale and retail outlets. Learners gain hands-on knowledge of sales techniques, customer interaction, and store operations to boost retail performance and enhance customer satisfaction.
The Sell Products to Customers in a Wholesale and Retail Outlet course provides a comprehensive overview of customer-focused selling strategies. Learners will explore how to identify customer needs, tailor their sales approach, provide excellent service, and follow up effectively. The course emphasizes real-world application and equips participants to represent products professionally in busy retail and wholesale settings.
Course Content
- The customer is approached in a manner that encourages continued interaction according to organisational procedures and guidelines.
- A comfortable and inviting atmosphere is created according to organisational procedures and guidelines.
- Questioning techniques are used to identify the customer’s needs according to organisational selling techniques.
- Confirmation of the identified need is obtained from the customer according to organisational procedures and guidelines.
- Customer’s needs are analysed, and matched with products in relation to the available products.
- Features and benefits of products offered are explained and demonstrated according to the products characteristics.
- The policy for selling additional products is explained as per organisational requirements.
- Additional products that support the original sale are identified and offered as per the customer’s need.
- All customer questions or comments are responded to in a manner that should satisfy the customer according to organisational procedures.
- Techniques for overcoming customer objections to the product/service are explained according to store procedures.
- Various types of customer objections to the product/service are identified according to store procedures.
- Customer objections to the product/service are analysed, and appropriate techniques are used to overcome the objection according to organisational procedures and guidelines.
- Alternative products are offered if the original product does not meet the customer’s need according to organisational procedures and guidelines.
- Closing or buying signals are identified using the customer’s feedback.
- Appropriate techniques for closing the sale are used according to store procedures.
- The customer is reassured of the decision taken and thanked in a way that will encourage future support according to organisational procedures and guidelines.
- After-sale service is explained to customers where applicable according to the organisation’s policy and procedures.
- The various forms of payment options available to the customer are explained as they apply to the outlet.
Accreditation
- Non-accredited: Short course only
- Duration: 1h 30m
- Delivery: Classroom/Online/Blended
- Access Period: 12 Months
